.Product Placement and Technology

Product Placement and Technology


JAMES BOND is known for many of his high-tech gadgets. Each gadget has its own unique purpose of is used in some way by him.
(Source: James Bond Casino Royale)

From his signature Rolex watch to his Aston Martin car, he is known to have all the latest technologies that the world has to offer. 


A segment from ROB FRAPPIER's article shows the great amount of money that is to be made from product placement.

(Source:http://screenrant.com/james-bond-product-placement-robf-113418/)

This may come as a shock to some, but movies are expensive to make. Especially big action movies like the James Bond films. That’s why more and more studios are turning to “brand partners” to help get their movies made, as director Morgan Spurlock explored in his recent documentary The Greatest Movie Ever Sold(check out our review and our interview with Spurlock).

But can too much product placement ruin a movie? What happens if corporate brands invest so much money into a film that the filmmaker loses control of the finished product?     

No film will answer these questions better than the as-yet-unnamed new James Bond film, Bond 23, which will set new records in product placement spending. According to a new report from The Australian newspaper (viaTheFilmStage.com), Bond 23 will get an eye-popping $45 million in funds from product placement agreements. That amount equals one-third of the film’s production budget.

To put that figure in perspective, the film that held the record previously was Steven Spielberg’s Minority Report, which received $20 million from product placement agreements. For the math haters out there, Bond 23 is getting over twice as much money from big brands.

With the exception of one long action sequence that took place in a Lexus factory (and conveniently ended with the construction of a sleek Lexus car for Tom Cruise to drive away in), 

Aston Martins: A product that has long been placed in Bond movies.

The James Bond franchise is highly recognizable and, thus, is also easily marketable. It’s no wonder that big brands want to be involved in the next film. One has to wonder, however, just how much influence $45 million buys. In a profit-driven town like Hollywood, I’m betting it’s a lot more than Bond fans would like.

What do you think of this news? Is product placement nothing to worry about, or is it risky to receive one-third of your budget from sponsors. 

Some products are used as heroes of the show.

A classic syndicated movie has been Independence Day.

In this movie, technology was used in order to save the human race.

This technology was the Apple MacIntosh Computer

(Source: Independence Day)

It became an iconic tool in order to plant the virus in the alien's system to render their shields useless in order for the human race to destroy the alien ships.

In LMFAOs video, "Party Rock Anthem"

(Source: Music video by LMFAO performing Party Rock Anthem featuring Lauren Bennett and GoonRock. (c) 2011 Interscope)

At the exact time of 1:35, the guy freaking out is telling them to put on the "Beats by Dr. Dre" so that they won't hear the music going on...One of them puts them on showing that he can't hear anything when the gentlemen freaking out is yelling at him. Here they try to show the quality and efficiency of this product.

Technology is on the rise everyday. it will never cease or 

stop to exist. What more of a reason for companies that 

belong to the technological business to always to continue 

to want to use product placements to introduce a new 

product or to strengthen the bonds people have towards 

their already existing products. By using popular media 

vehicles and

celebrities, they can consistently have an influence on the 

ever-changing  mind of the consumer.

Product Placement with Alcohol and Cigarettes

PRODUCT PLACEMENT with ALCOHOL and 

CIGARETTES !!!!!

 

(Source: Dos Equis)

(Source: Marlboro Man)

Alcohol and Cigarettes have been around since before advertising existed.

Its time we exploit how it has been making its way into product placement.

(Source: LMFAO performing Shots. (C) 2009 Interscope Records)

Watch the video and count how many different drink names they come up with. If you hear in the song, LMFAO

 mentions that they love taking shots of 

Patron. 

      This song promotes alcohol to the fullest saying that it makes you cool, helps you have a good time, and get with the ladies. 

i guess you could could think of this catchy music video and song as a huge product placement for the consumption of alcohol in general.

(Source: Music video by Jamie Foxx featuring T-Pain performing Blame It. (C) 2009 J Records, a unit of Sony Music Entertainment )

Once again, the chorus refers to specific alcohols  like Grey 

Goose Vodka, Patron, and Hennessy. In this specific video, 

like many videos that mention alcohol with this genre of

music.

MOVIES WISE

                                     SUPERBAD

In the movie Superbad, as the character Seth trying to get alcohol you can see some of the product placement  in the background. 

You might be asking, where are the cigarette product placement?

(Source: David James; Photo: David James)

In the movie Constantine, there is almost always a scene where Keanu Reeves's character is smoking.

Tod Casey asked this question to Mr. Reeves about him smoking during the movie.

"So how many cigarettes do you have to smoke in a given day? You lit up about 25 during shooting today. 
There've been some days where there have been a lot of cigarettes. Definitely in the 30s and 40s."

(source: Wizard Magazine #150 (US), April 2004)

There is 20 cigarettes in each pack. imagine doing those takes over and over again; but it probably isn't to strenuous for him because he is such a chronic smoker anyway.

Although in this movie, the consumer is bombarded with the concept of smoking in every scene, there is also a scene in the movie that shows what smoking can to your lungs with all the tar build up. It shows cigarettes in a negative light in the end.

This movie is not only poking fun at smoking; but it is also showing a little comical insight on what the tobacco industry among the other industries mentioned in the trailer are doing to get people to buy cigarettes.

Alcohol and cigarettes (Tobacco Products) have become a big part of product placements today. If you haven't noticed, you can almost always see and hear one or both addictive products being used in a television show, music video, or movie. Maybe it adds to the scene or maybe it is being used to promote a new product, we may never really know the true intentions of these product Placements except for making sure that they get brand awareness to consumers and that they hope to increase in sales from their many product placements.

Product Placement and Music

PRODUCT PLACEMENT and MUSIC!!!!

People everywhere are listening to music on their radios, cell phones, portable music devices, the Internet, T.V. and even at sports games.

One of the earliest product placements was in an American baseball tune we seem to hear at every ball game.

This tune "Take Me Out To The Ball Game" written by in 1908 by Jack Norworth and later scored by Albert Von Tilzer, the chorus goes like this:

Take me out to the ball game,
Take me out with the crowd.
Buy me some peanuts and Cracker Jack,
I don't care if I never get back,
Let me root, root, root for the home team,
If they don't win it's a shame.
For it's one, two, three strikes, you're out,
At the old ball game.

(source: http://money.howstuffworks.com/product-placement8.htm)

Product placement in music would continue to grow from here.

Ashkan Karbasfrooshan in his article The Growth of Product Placement in Music Videos said that "The Lady Gaga video for "Telephone," for example, has been viewed 108 million times on YouTube. It included product placements from Miracle Whip and Virgin Mobile."

(Source:http://www.mediapost.com/publications/article/149688/)

It also included cans of Diet coke that were used as hair rollers.

This means that 108 million people and counting have seen these products.

Lady Gaga being a prominent singing icon and having many fans can positvely affect the brands displayed in her music video. They might want to drink Diet Coke because she had it in her video. Some other interesting facts about the video and her intentions with product placement.
Some placements were paid, but a surprising number weren’t—a rundown:

·         Wonder Bread: Unpaid. Used in a sequence showing Gaga poisoning diner customers, because Gaga wanted to contrast the poisoning with an all-American brand.

·         Miracle Whip: Paid. Used in the same scene—and for the same reason—as Wonder Bread; seems to be part of the spread’s new, edgier campaign.

·         Diet Coke: Unpaid. It was Gaga’s idea to curl her hair with Diet Coke cans in the video as an homage to her mother.

·         Virgin Mobile: The cell phone in the video is a nod to the company, a mobile sponsor of Gaga’s Monster Ball tour.

·         Polaroid: Camera and photo booth featured acknowledge Gaga’s role as Polaroid’s creative director.

·         Heartbeats headphones and Beats laptop: Unpaid. An extension of her partnerships with Interscope Music and Hewlett Packard.

·         PlentyofFish.com: Unclear. Possibly the weirdest deal of the bunch; result of the dating site's partnership with Interscope.

(Source: http://www.newser.com/story/83253/lady-gaga-video-has-lots-of-product-placement.html)

There are many popular songs new and old that contain Product Placements
ELVIS promoted BLUE SUEDE SHOES indirectly in general with a brand not necessarily in mind.

KODAK CAMERA featured throughout the song "Give Me Everything"

In the beginning, Pitbull talks about Kodak, at 2:19 of the song, someone takes a picture of him and at the very end, 

there is a huge Kodak billboard with him sporting the camera in his hand.

According to TMZ, Brittany Spears made half a million dollars from the product placement in her video "Hold It Against Me." Among the products features in the clip are various Sony televisions and monitors, Make Up Forever Eye Shadow, Spears' own Radiance perfume and the dating site Plenty of Fish.

(Source:  http://www.rollingstone.com/music/news/britney-spears-made-500-000-from-product-placement-in-hold-it-against-me-video-20110222#ixzz1uPUE9vdV)

WHY do the product placements exists in these music videos?

  According to a report released last week by PQ Media, a research firm, the money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to $3.6 billion.

The money is often used to offset the video’s cost, which is usually shared by the artist and label.

Patrick Quinn, chief executive of PQ Media, said that revenue from product placement in music videos totaled $15 million to $20 million last year, more than double the amount in 2000, and he expected that to grow again this year.

(Source:http://www.nytimes.com/2010/07/06/business/media/06adco.html?_r=2)

As you can see and hear, Product placements in music videos are also becoming popular. It has become a win-win for music videos. The video gets funded with more spending money and the product gets to be seen.