Product Placement with Alcohol and Cigarettes

PRODUCT PLACEMENT with ALCOHOL and 

CIGARETTES !!!!!

 

(Source: Dos Equis)

(Source: Marlboro Man)

Alcohol and Cigarettes have been around since before advertising existed.

Its time we exploit how it has been making its way into product placement.

(Source: LMFAO performing Shots. (C) 2009 Interscope Records)

Watch the video and count how many different drink names they come up with. If you hear in the song, LMFAO

 mentions that they love taking shots of 

Patron. 

      This song promotes alcohol to the fullest saying that it makes you cool, helps you have a good time, and get with the ladies. 

i guess you could could think of this catchy music video and song as a huge product placement for the consumption of alcohol in general.

(Source: Music video by Jamie Foxx featuring T-Pain performing Blame It. (C) 2009 J Records, a unit of Sony Music Entertainment )

Once again, the chorus refers to specific alcohols  like Grey 

Goose Vodka, Patron, and Hennessy. In this specific video, 

like many videos that mention alcohol with this genre of

music.

MOVIES WISE

                                     SUPERBAD

In the movie Superbad, as the character Seth trying to get alcohol you can see some of the product placement  in the background. 

You might be asking, where are the cigarette product placement?

(Source: David James; Photo: David James)

In the movie Constantine, there is almost always a scene where Keanu Reeves's character is smoking.

Tod Casey asked this question to Mr. Reeves about him smoking during the movie.

"So how many cigarettes do you have to smoke in a given day? You lit up about 25 during shooting today. 
There've been some days where there have been a lot of cigarettes. Definitely in the 30s and 40s."

(source: Wizard Magazine #150 (US), April 2004)

There is 20 cigarettes in each pack. imagine doing those takes over and over again; but it probably isn't to strenuous for him because he is such a chronic smoker anyway.

Although in this movie, the consumer is bombarded with the concept of smoking in every scene, there is also a scene in the movie that shows what smoking can to your lungs with all the tar build up. It shows cigarettes in a negative light in the end.

This movie is not only poking fun at smoking; but it is also showing a little comical insight on what the tobacco industry among the other industries mentioned in the trailer are doing to get people to buy cigarettes.

Alcohol and cigarettes (Tobacco Products) have become a big part of product placements today. If you haven't noticed, you can almost always see and hear one or both addictive products being used in a television show, music video, or movie. Maybe it adds to the scene or maybe it is being used to promote a new product, we may never really know the true intentions of these product Placements except for making sure that they get brand awareness to consumers and that they hope to increase in sales from their many product placements.