JAMES BOND is known for many of his high-tech gadgets. Each gadget has its own unique purpose of is used in some way by him.
(Source: James Bond Casino Royale)From his signature Rolex watch to his Aston Martin car, he is known to have all the latest technologies that the world has to offer.
A segment from ROB FRAPPIER's article shows the great amount of money that is to be made from product placement.
But can too much product placement ruin a movie? What happens if corporate brands invest so much money into a film that the filmmaker loses control of the finished product?
No film will answer these questions better than the as-yet-unnamed new James Bond film, Bond 23, which will set new records in product placement spending. According to a new report from The Australian newspaper (viaTheFilmStage.com), Bond 23 will get an eye-popping $45 million in funds from product placement agreements. That amount equals one-third of the film’s production budget.
To put that figure in perspective, the film that held the record previously was Steven Spielberg’s Minority Report, which received $20 million from product placement agreements. For the math haters out there, Bond 23 is getting over twice as much money from big brands.
With the exception of one long action sequence that took place in a Lexus factory (and conveniently ended with the construction of a sleek Lexus car for Tom Cruise to drive away in),
Aston Martins: A product that has long been placed in Bond movies.
The James Bond franchise is highly recognizable and, thus, is also easily marketable. It’s no wonder that big brands want to be involved in the next film. One has to wonder, however, just how much influence $45 million buys. In a profit-driven town like Hollywood, I’m betting it’s a lot more than Bond fans would like.
What do you think of this news? Is product placement nothing to worry about, or is it risky to receive one-third of your budget from sponsors.
Some products are used as heroes of the show.
A classic syndicated movie has been Independence Day.
In this movie, technology was used in order to save the human race.
This technology was the Apple MacIntosh Computer
(Source: Independence Day)
It became an iconic tool in order to plant the virus in the alien's system to render their shields useless in order for the human race to destroy the alien ships.
In LMFAOs video, "Party Rock Anthem"
(Source: Music video by LMFAO performing Party Rock Anthem featuring Lauren Bennett and GoonRock. (c) 2011 Interscope)
At the exact time of 1:35, the guy freaking out is telling them to put on the "Beats by Dr. Dre" so that they won't hear the music going on...One of them puts them on showing that he can't hear anything when the gentlemen freaking out is yelling at him. Here they try to show the quality and efficiency of this product.
Technology is on the rise everyday. it will never cease or
stop to exist. What more of a reason for companies that
belong to the technological business to always to continue
to want to use product placements to introduce a new
product or to strengthen the bonds people have towards
their already existing products. By using popular media
vehicles and
celebrities, they can consistently have an influence on the
ever-changing mind of the consumer.
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